GiG Awarded Hard Rock Supply Contract

Gaming Innovation Group (GiG)
Let there be no mistaking the fact; of all the buzz-words pinned for the gaming and entertainment industry for the last year, sportsbetting and a renewed and receptive US market must be some of the most prominent to have stood out on casino news pages. The latest beneficiary to take full advantage of a promising new market dynamic is the Gaming Innovation Group (GiG). The company recently signed a deal with US operator Hard Rock International, whereby it will provide its online multiple-channel sportsbook to the famous American entertainment brand.

GiG Sports Connect, Goal, and Trader are prime products and these have all been included in the supply deal with Hard Rock. Players in New Jersey will be able to take full advantage of all of the sportsbetting products and applications that make up the comprehensive platform, either by logging in online, or by making use of the platform at the physical terminals that are located on the premises of Hard Rock’s Atlantic City venue.

Aiming For The Top Spot

According to Kresimir Spajic, Senior Vice President of Hard Rock International’s online gaming division, the launch of the New Jersey sportsbook will mark an important digital milestone in the group’s history and will ensure that the enterprise is yet another step closer towards becoming a vital role-player in the international digital sportsbetting industry.

In fact, nothing short of undisputed market leader is what the company is hoping to move towards. GiG’s premium sportsbook, together with the involvement of a number of prominent international operators, is expected to ensure that this particular milestone is achieved.

Proud To Be First Choice

According to Gaming Innovation Group CEO, Robin Reed, the deal holds many first-contact benefits for the service provider. The agreement with Hard Rock International marks its first point of entry into the promising re-regulated US sportsbetting market. Reed relays how it winning the contract was as a result of a competitive pitch that had to be pitted against some of the industry’s top sportsbetting service providers.

The CEO seems particularly proud of the fact that despite the stiff competition, the Gaming Innovation Group still managed to come out on top as the first choice to deliver the service.