ICE Africa Set To Change Gaming Industry

ICE Africa
Africa’s first B2B gaming conference is scheduled for the 24th and 25th of October. For the first time ICE brand has left its home in London to run a conference on the continent of Africa.

The conference, which is free to attend, is being held at the Sandton Convention Centre in Johannesburg, South Africa. The event has already reached 90% capacity, with the majority of the attendees are expected to be industry VIP’s.

African Continents First B2B Gaming Event

The event follows the massively successful inaugural Gaming Africa, which was held in 2017. ICE Africa will bring together businesses from over a hundred countries and local countries that will be in attendance include Lesotho, Cameroon, Egypt, Botswana, Morrocco, Chad, Tanzania, Nigeria, and Liberia.

Industry members will come together to network, view the latest in gaming developments and share industry best practices. Topics of interest will include lottery, regulations and implementation, and mobile gaming. Big names in the industry such as Playtech and Merkur Gaming, will be sharing their expertise and products. In addition, expert speakers will break down the African market and offer insight into social media in Africa, AI in gaming customer care, retail gaming and moving into the online gaming market.

Guest speakers include Nick Bradshaw from Conversational Commerce, hotel chain Sun Internationals COO Thabo Mosololi, Global Gaming Director John Kamara and Sense4Gaming owner Robert Brassai, to name but a few.

A microscopeAfrica segment will address seizing opportunities in the new market and capitalizing on the development in mobile gaming.

Several large industry contributors, including the South African Bookmakers Association, the Western Cape Bookmakers Association, the European Casino Association and the Industry Group for Responsible Gambling is sponsoring the event. It is expected that an event of this magnitude will put the local gaming industry on the map.

Boosting a Burgeoning Industry

The Senior Marketing Manager of Clarion, Dan Stone, said that the decision to bring the ICE conference to Africa has experienced strong industry support. Top companies have been pushing for a top industry event for the continent, and hope to usher in a new era for Africa's gaming industry.

The Clarion Events Group has been a leading event organizer since the company opened its doors in 1947. The company has over 2500 employees in 15 countries and specialises in delivering high-quality networking and marketing to top-tier industry and emerging markets. ICE Africa looks set to be another feather in their cap, and attract all the right attention from iGaming industry leaders.